Wellness Programs : Health Promotion Program Marketing.

A major concern in health promotion programming is attracting workers to participate and maximizing participation. When introducing a health promotion program, a letter briefly explaining the health promotion program signed by the president or Chief Executive Officer (CEO) is a great endorsement.

Utilizing posters, newsletter articles, and flyers are excellent means of promoting the health promotion program. Other promotional methods to consider are e-mail and announcements at staff meetings. Ask wellness committee members to recruit participants.

Once the wellness program is kicked off you may want to provide an incentive for any staff member who recruits another staff member to any of the wellness program offerings.